Poundbury – an essay in how not to design a new town

Poundbury is Prince Charles’ ‘exemplar’ urban environment, built on the edge of Dorset’s county town, Dorchester – in the UK. It is held up in some planning and design circles as a template for how we should design future towns, and in other circles it is ridiculed. As some of our contacts have been discussing it online in the last few days, I thought it would be appropriate to publish my perspective, in the form of a re-worked extract from my 2008 Royal College of Art Thesis – “The future of the car in the city”. The short essay follows:

Poundbury panorama1 3Above: Pounbury streetscape – as seen from the green

Introduction

“It resembled an ancient relative to whom one was very close as a child, but who lacked any understanding of the adult whom circumstances had in the interim formed, whether for better or worse.”

Alain De Botton’s withering description of Poundbury village – a recent extension to the town of Dorchester in Dorset, is typical of those made by both mainstream and architectural media following the opening of Prince Charles’s ‘model’ town.

For many it is purely the architectural form that proves to be Poundbury’s undoing, but the most interesting aspect of this place – and what makes it a worthwhile study, is its urban design principles and attitude towards the car – both in terms of the theories and ideologies its designers used, and in the physical manifestation of the place itself.

Background and history

Poundbury exists today primarily thanks to HRH Prince Charles – the Duchy of Cornwall. His views on architecture, and how in turn the architecture profession has received this, can be read elsewhere. What specifically interested me was that Poundbury’s “…entire masterplan was based upon placing the pedestrian, and not the car, at the centre of the design.” To understand the relevance of Poundbury when considering the relationship between urban environments and the car, it is necessary though, not to focus on Poundbury’s visionary Prince Charles, but Leon Krier – Charles’s masterplanner, and New Urbanist.

Krier’s book – ‘Architecture: choice or fate?’ – sets out the principles that form the basis of New Urbanist theory which he employs at Poundbury. Not a fan of large, modern, metropolitan cities – he argues that they develop in problematic ways – nor Suburban sprawl, Krier instead suggests a model of ‘the city within the city’. These are smaller urban villages, situated close to one another, yet that don’t physically connect. The intention is to “re-establish a precise dialectic between city and countryside.”

Poundbury embodies these ideals, situated approximately two kilometers from the heart of Dorchester town centre. In between the two is a less dense, greener, urban ‘strip’. The place is split into four quarters, being built in phases (currently only phases one and two have been completed). Each quarter comprises it’s own mini-centre – a square intended as a focal point, for people, rather than cars.

Poundbury sketch  layout Above: Pounbury schematic layout in relation to Dorchester, as I see it

Experience

Yet visiting Poundbury and observing how people actually live there, reveals deep flaws in Krier and Charles’ model. Poundbury feels like a village that has not yet been through the industrial revolution – yet (paradoxically) it feels dominated by the car. The central squares are not ‘people’ places – they are car parks. The streets around them are deserted of both people and vehicles. Ultimately, you discover the cars have been shoved out of the way, into back alley muses containing nothing but garages, eating up acres of space. The result is that both streets and courtyards are devoid of life and feel soulless.

Walking through Poundbury is analogous to Jim Carey’s chatacter in the Truman show. Life feels somewhat fake. In part, this is unsurprising – The Truman show was based on and filmed in Seaside, Florida which was designed by the ‘fathers’ of New Urbanism – Andres Duany and Elizabeth Plater-Zyberk, and a place which Krier speaks about enthusiastically in his book.

Ultimately, despite being planned as “…a high-density urban quarter of Dorchester which gives priority to people, rather than cars, and where commercial buildings are mixed with residential areas, shops and leisure facilities to create a walkable community”, Poundbury’s fails in three key areas, expanded upon below:

• Services

Richard Rogers argues that for a place to be truly ‘walkable’ one needs the ability to work, live, play, (by inference meet people, eat, shop, entertain and be entertained) within the same (1 mile or so?) area. Although Poundbury was developed as a mixed-use community, as one might expect, many of the people who live there do not work here, and vice-versa. Likewise, the keystone services and amenities taken for granted in cities and towns – the supermarket, cafes, bars, a cinema, restaurants, educational and academic institutions, gyms, theatres, a take-away, a library or bookshop – simply do not exist in Poundbury. Poundbury has a high end hi-fi store, three wedding and bridal shops, and a ‘Budgens’ mini-mart shop masquerading as “Poundbury Village Stores”. Bluntly, being denied the amenities modern people and modern life require, strangulates Poundbury.

• Accessibility

If the designers had truly wanted the residents of Poundbury to use their cars less, then would it not have been more pertinent to explore and create better links, pathways and services between two of the places which Poundbury residents might most frequently be predicted to need access – Dorchester and the nearby Tesco’s supermarket? The supermarket sits only 1.4 km away as the crow flies (fig.26), but there is no path, no route for pedestrians, or other vehicles – so almost everyone drives there, as the supermarket is just around the ring road. Dorchester itself is 1.6 km from Poundbury’s central square. These distances (around 1 mile), equate to around 20 minutes walking time – too great a distance and time to prevent time-pressed people from using their cars. Alternatives options to jumping in the car are needed, and they are notable by their absence.

Dorchester map Above: an annotated aerial view of Poundbury with key landmarks and POIs in Dorchester marked

• Parking and streetscape

This area is the one Poundbury comes closest to getting right. However, some short-sighted ideas, and odd implementation, create issues. Krier is right for suggesting, “The speed of vehicles should be controlled not by signs and technical gadgets (humps, traffic islands, crash barriers, traffic lights, etc.) but by civic and urban character of streets that is created by their geometric configuration, their profile, paving, planting, lighting, street furniture, and architecture.”

Yet somewhere between drawing board and physicality, things have gone wrong. Poundbury does feature narrow, winding streets with ‘dropped kerbs’ that seem to discourage cars drivers from traveling particularly quickly. At the same time however, its lack of real hierarchy and distinction in building types – and the apparent desire to completely remove street signage, or implement any technology – means that the place does, to use his words about certain other places “demonstrate [its] unique capacity to disorientate, confuse…” Poundbury isn’t readable; it isn’t legible to an outsider.

Parking is worse still. The overarching desire to maintain ‘order’ – for everything, including the car – and to be neat and tidy, seems to have created issues when it comes to dealing with where to put stationary vehicles, and how much space they are allowed. Vast parking mews at the rear of houses tends to keep vehicles off the main road, but the benefit of this is questionable. The garage mews take up enormous space in the areas behind houses, occupying huge tracts of land that in ‘real’ cities simply isn’t there. Squares and courtyards have no focus, no life, and where there is some focus like a shop, simply become car parks.

Garage Mews Above: one of the many garage mews, which take up acerages of space in Poundbury

If the intention was to put pedestrians (or even cyclists and other small vehicles) first, Poundbury might have looked at employing the incredibly successful ‘Woonerf’ system seen in Holland – which limit the space for cars on residential streets – and makes the street-spaces vibrant, safe environments in which children can – and do – play. Might it not have been better to move the cars out to two, maybe three main ‘areas’ on the edge of the development? But then this would raise the prospect of creating multi-story car parks, which Krier criticizes for little good reason, but at great length, in what he has written.

Conclusion

Poundbury is an interesting example of an attempt to build a new development in the early twenty-first century. Objectively, its failure is not down to the plain-to-see distaste for modern, nee modernist architecture which its facades embody, and for which it is most commonly criticised. Instead it is the failure to provide any vision or any excitement, about how the future of urban environments might be, and how people and vehicles might move around and share space, that disappoints most. Worryingly, for a place that is intended as a counterpoint to sprawl and overcoming car dependency, Poundbury provides little in the way of a blueprint for how things could be done.

It is also a lesson in why not to look at mobility as only being about cars, and why a creeping agenda of discouraging or limiting movement and mobility could be dangerous. Should others try to ape Poundbury’s developers, they too risk becoming preoccupied with trying to create well meaning solutions that don’t take into account the needs and desires of modern lives. One hope that if future developments try to counteract the car and its impact, they don’t forget about other forms of private mobility, which can complement or repurpose traditional cars. Sadly, for all the anti-car bluster, there is not a hint of a cycle lane, a bike park, a PRT system, a car-share scheme or a Segway to be found here.

An opportunity has been missed here, because of a refusal to embrace and experiment with new ideas, technologies, and products. This place could, and should have been an exemplar or a test bed in how we might live and move in the future. Instead, what best encapsulates the failures of Poundbury is this: its inhabitants appear condemned to a life on Dorchester’s ringroad, traveling to a big-box Tesco’s store, built on a greenfield site, in a car that weighs twenty times their weight, and typically has three empty seats.

One can only hope that those tasked with helping shape future towns and cities – both in the UK and abroad – who are now bussed to this place to ‘learn’ from it as some kind of example, recognise its failures and don’t condemn the inhabitants of their future towns to the same fate.

Published by Joseph Simpson on 17th February 2010

Some notes and information on this piece:

This piece is an adaptation from part of Joseph Simpson’s Thesis “The future of the car in the city” – Royal College of Art, June 2008. A full set of references for this piece are available on request, but are not included here in our usual hyperlink fashion as they mainly refer to offline sources.

The piece is not creative commons licensed in the way our usual pieces are, as it is subject to some copy right from The Royal College of Art. Please contact me if you would like to use or reference it so that I can grant permission. A copy of the original piece in pdf format is available on request.

Joseph Simpson visited Poundbury in October 2007

Blog courtesy of RE*MOVE http://movementbureau.blogs.com/projects/

February 17, 2010 in architecture, Cities, Design, Leon Krier, Observations, Parking, Poundbury, Prince Charles, Sustainability, urban design | Permalink | Comments (1) | TrackBack (0)

FREE: The Web as Big Box Retailer

July 15 by Tad Toulis

A few days ago I stumbled across an interesting pair of companion pieces:  Malcolm Gladwell’s New Yorker review of FREE and Chris Anderson’s response to that review – Dear Malcolm: Why So Threatened?  Read back to back, the two pieces make for an interesting, if disjointed, debate.

Anderson has shrewdly tapped into (and consequently helped frame) an emerging and controversial debate over the future of business. Taking a page from Stewart Brand’s “information wants to be free”, the core observation of Anderson’s book is that the triple threat of ever cheaper processing, unlimited storage and increased bandwidth conspire to drive web based business models toward a no-cost formula. It’s a sexy premise and one that’s clearly in evidence all over the web.

While I generally agree with the observations Anderson sets forth in FREE, I can’t help but find the premise worrisome. The present recession not withstanding, the information economy is in full swing all around us – and there are some troubling signs amidst its apparent success. The 24/7 media culture that started with the mainstreaming of cable television some twenty odd years ago has taken up full residence on the web. That’s hardly surprising given the role that cable providers had in helping to boost broadband subscriptions. With the proliferation of cheap ubiquitous internet access, the hucksterism many of us sought to steer clear of, by turning to the web, has increasingly become standard practice. Which raises a question very much at odds with FREE’s premise. What chance does ‘free’ on the web have of avoiding the ‘Buy one Get one Free’ culture that defines ‘free’ in big box culture?

Many, including Anderson himself, believe that the meritocracy of the web will somehow help it circumvent a noisy future full of digital penny-saver equivalents and cash back coupons – but I for one remain doubtful. Sure, the web has a great history of fighting to maintain its neutrality but those days fueled by an academic altruism are fast receding. The popularization of broadband brought about through bundled cable packages and device offerings like the iPhone, the PalmPre and $300 Netbooks have introduced more and more consumers to the possibilities of the web. This surge in demand has helped fuel the web’s meteoric growth and made much of it easier to use, but this same influx has meant that the web has necessarily had to change, becoming increasingly reflective of the world beyond it.

While much is made of the web’s ability to support a place for everyone and everything, recent events in China and Iran demonstrate that like all other broadcast media– the web can be manipulated and controlled. If that strikes you as paranoid think of it this way– control need not come from an organized nation-state, it can come from the passive censure of popularity and relativism. Within the fresh vision that FREE sets forth, resides a parochial soul: more stuff to more people for way less. That vision should inspire as it simultaneously cautions us. Given that the consumer in both the physical and digital world remains us, the dynamics that drive commerce are still dangerously subject to the same old same old: Business as Usual.

FEATURISM IS FAT–AND NOT THE GOOD KIND
Lessons on consumerism from the organic food movement
June 19, 2009 by Tad Toulis

A month or so ago I attended a conference in Portland, Oregon held by the APDF where I caught a presentation by Benjamin Linder from Franklin W. Olin’s College of Engineering. Among the slides in Linder’s lecture was one which re-imagined Michael Pollan’s bestseller In Defense of Food as “In Defense of Product”. This idea struck me so violently; I stood up, walked out of the auditorium, went directly to Powell’s and bought a copy.

For some time I, like so many in design, have been trying to conceive of the next ‘big’ model. Seeking to reconcile, often with mixed results, what it is I do for a living with the world I see taking shape around me. Equating product with food isn’t new, but when re-examined in the contemporary context, the corollaries between organic agriculture, low impact manufacturing and environmental sustainability become as numerous as they are thought provoking. What’s more, having achieved critical mass, the mechanics of the organic movement are finally mature enough to start informing other sectors of the economy.

The premise of Pollan’s book is summed up in his eater’s manifesto: Eat Food. Not too much. Mostly plants. Central to his argument is the notion that nutritional marketing is a shell game devised to sell processed foods as the technical equivalent of their natural counterparts: whole foods. Pollan goes on to explain how longstanding scientific tampering with nutrients has left the North American diet chemically rich but nutritionally vacant. When seen through the product lens, the practice of adding nutritional value to industrial foods reveals itself as the produce equivalent of adding features and upgrades to poorly conceived product lines. It’s self-deluding tomfoolery: a myopic focus on capability over need that ultimately leads to systemic and environmental ruin.

Extending the metaphor, the strategies that Pollan describes for coping with industrial agriculture can be viewed as sketches for how we might re-imagine our relationship with mass production as a whole. Viewed in this light, the growing popularity of Community Supported Agriculture programs (CSAs), Cow-Pooling and the interest in Urban Farming become potential benchmarks for tomorrow’s production, distribution and revenue schemes.  By artfully wedding long-standing components of small and mid sized production with hyper coordinated demand and delivery, these programs successfully and consistently deliver high quality produce in a schema that’s both efficient and sustainable.

Most provocative of all, food – cutting as elegantly as it does across issues of sustenance, commerce, and culture – has the capacity to affect societal change on a massive scale. Perhaps, motivated by the growing body of evidence implicating industrial agriculture in rising rates of obesity and Type 2 diabetes, consumers may yet surprise us all and demand the type of legislative change so sorely needed to bring about real change. Something, which the comparatively abstract issue of sustainability, has thus far failed to do.

I’ll leave it to you to imagine the full depth to which the food movement could invigorate design. But incase you find this whole conceit laughable consider this, in preparing this piece I debated a comparison between slow food and slow design only to find the concept already well established. So let me leave you with this my fellow traveler: Buy Stuff. Not too much. Mostly services.

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